2024 Global Fashion Management Conference at Milan

Prof. Lamberto Zollo, Department of Economics, Management and Quantitative Methods, University of Milan, Via Conservatorio, 7 20122 MILANO (MI), Italy. lamberto.zollo@unimi.it. Tel: +39 02503 21472.

Prof. Hye-Young Kim, Retail Merchandising Program, College of Design, University of Minnesota, 240 McNeal Hall, 1985 Buford Ave., St. Paul, MN 55108-6136, hykim@umn.edu, Tel: +1-612-624-4904.

Global Relationship Committee Chair:

Prof. Roland T. Rust, Distinguished Professor and David Bruce Smith Chair in Marketing, University of Maryland, USA. Vice President of Publications, American Marketing Association.

Academic Excellence Committee Chair:

Prof. Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, USA, Editor of International Journal of Advertising.

1. PUBLICATION OPPORTUNITIES OF SPONSORING JOURNALS

INTERNATIONAL JOURNAL OF ADVERTISING

International Journal of Advertising will publish a special issue on ‘Sustainability in Luxury and Fashion Brand Advertising’ with best papers presented at IJA special track called ‘Sustainability in Luxury and Fashion Brand Advertising’ in ‘2024 Global Fashion Management Conference at Milan’. Guest Editors: Prof. Kacy Kim, Bryant, kkim2@bryant.edu, Prof. Sukki Yoon, Bryant University, syoon@bryant.edu, Prof. Harsha Gangadharbatlam University of Colorado Boulder, harsha.gangadharbatla@colorado.edu.

INTERNATIONAL MARKETING REVIEW

Selected papers from the submissions to ‘International, Global, and Cross-Cultural Marketing’ track of ‘2024 Global Fashion Management Conference at Milan’ will be considered for possible publication in a regular issue of International Marketing Review. Track Chair: Prof. John W. Cadogan, Editor-in-Chief of International Marketing Review, Department of Marketing, Innovation, Strategy and Operations (MISO), School of Business, The University of Leicester, Brookfield House, 266 London Road, Leicester, LF2 1RQ, UK. jwc18@leicester.ac.uk, Tel: +44 (0)116 252 5108.

JOURNAL OF SERVICE THEORY AND PRACTICE

Accepted papers related to ‘The Role of AI and XR in Reshaping Customer-Provider Interactions in Cultural Ecosystem Services’ will be considered for possible publication in the special issue of the Journal of Service Theory and Practice on ‘The Role of AI and XR in Reshaping Customer-Provider Interactions in Cultural Ecosystem Services’. If you wish to submit your accepted paper to this JSTP special issue, please contact the Guest Editors of this JSTP special issue: Prof. Sandra Loureiro, Iscte-Instituto Universitário de Lisboa and Business Research Unit, sandramloureiro@netcabo.pt, Dr. Nikolaos Stylos, University of Bristol, n.stylos@bristol.ac.uk, Dr. Ricardo G. Bilro, Iscte-Instituto Universitário de Lisboa and Business Research Unit, ricardo.bilro@iscte-iul.pt, Dr. João Guerreiro, Iscte-Instituto Universitário de Lisboa and Business Research Unit, joao.guerreiro@iscte-iul.pt.

JSTP Special Issue Link: https://www.emeraldgrouppublishing.com/calls-for-papers/role-ai-and-xr-reshaping-customer-provider-interactions-cultural-ecosystem

INDUSTRIAL MARKETING MANAGEMENT

Selected papers from the submissions to ‘Global Business-to-Business Culture & Fashion Markets’ track of ‘2024 Global Fashion Management Conference at Milan’ will be considered for possible publication in a regular issue of Industrial Marketing Management. Track Chair: Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management, Professor of Marketing, Fox School of Business, Temple University, 523 Alter Hall, 1801 Liacouras Walk, Philadelphia, PA 19122, USA. anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS will publish a special issue on ‘Luxury in the age of Digital Disruption and Transformation’ with the selected papers presented in the track called ‘Luxury in the age of Digital Disruption and Transformation’ of ‘2024 Global Fashion Management Conference at Milan’. Please submit your extended abstract to the chair of this track. Guest Editors: Prof. Eunju Ko (Yonsei University), jgfmeditor@gmail.com. Prof. Eugene Cheng-Xi Aw (UCSI University), EugeneAw@ucsiuniversity.edu.my

JOURNAL OF GLOBAL FASHION MARKETING

Journal of Global Fashion Marketing will publish a special issue on ‘Digital Fashion Marketing in the Age of Transformation’ with the selected papers presented in the track called ‘Digital Fashion Marketing in the Age of Transformation’ of ‘2024 Global Fashion Management Conference at Milan’. Please submit your extended abstract to the track called ‘Digital Fashion Marketing in the Age of Transformation’ and express your intention to publish in this JGFM special issue to your track chair. Guest Editors: Prof. Heejin (Jeanie) Lim, Department of Retail, Hospitality, and Tourism Management, University of Tennessee, 1215 W. Cumberland Ave., Knoxville, TN 37996, USA. hlim@utk.edu, Tel: +1 865-974-2141. Dr. Chung-Wha (Chloe) Ki, School of Fashion and Textiles, Hong Kong Polytechnic University, 11 Yuk Choi Rd, Hung Hom, Kowloon, Hong Kong, chloe.ki@polyu.edu.hk, Tel: +852-2766-6515.

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

Selected papers from the submissions to ‘AI and Digital Fashion Transformation and Beyond’ track of ‘2024 Global Fashion Management Conference at Milan’ will be considered for possible publication in a special issue of Journal of Global Scholars of Marketing Science. Track Chairs: Prof. Juran Kim, Dept. of Business Administration, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972. Prof. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung Hom, Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.

JOURNAL OF GLOBAL SPORT MANAGEMENT

Selected papers from the submissions to ‘Digital Transformation in the Sports Industry and Sport Organizations’ track of ‘2024 Global Fashion Management Conference at Milan’ will be considered for possible publication in a special issue of Journal of Global Sport Management. Track Chairs: Prof. Dr. Kihan Kim, Department of Physical Education, Seoul National University, 1 Gwanak-gu Gwanak-ro, Seoul, Republic of Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792, Fax: +82-2-872-2867. Prof. Seungae Suzy Lee, Division of Sport Industry and Science, Hanyang University, #316, Olympic Stadium, 222 Wangsimni-Ro, Seongdong-Gu, Seoul, Republic of Korea, seungaelee@hanyang.ac.kr, Tel: +82-2-2220-2701. Please submit your extended abstract to the chair of this track.

TOURISM REVIEW

Selected papers from the submissions to the “Fashion in Tourism Communication and Marketing” track of the 2024 Global Fashion Management Conference at Milan will be considered for possible publication in a virtual special issue of Tourism Review on ‘Fashion in Tourism Communication and Marketing’. Please express your intention to publish in this Tourism Review virtual special issue to your track chairs. Guest Editors: Dr. Nadzeya Sabatini, Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch. Prof. Dimitrios Buhalis, eTourism Research Lab, Bournemouth University, D202, Talbot Campus, Poole, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk.

STRATEGIC CHANGE

Selected papers from the submissions to the “Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation” track of the 2024 Global Fashion Management Conference at Milan will be considered for possible publication in a special issue of Strategic Change on ‘Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation’. Guest Editors: Prof. Mario Benassi, University of Milan, mario.benassi@unimi.it. Dr. Riccardo Rialti, University of Milan, riccardo.rialti@unimi.it. Prof. Christine (Eunyoung) Sung, Montana State University, christinesung@montana.edu.

ITALIAN JOURNAL OF MARKETING

Selected papers from submissions to the 2024 SIMktg-GAMMA Joint Symposium and other tracks of the 2024 Global Fashion Management Conference at Milan will be considered for possible publication in a special issue of the Italian Journal of Marketing on ‘AI-driven technology disruption in the global fashion ecosystem’. Guest Editors: Francesca Bonetti, HEC Montreal, francesca.bonetti@hec.ca, Yoko Sugitani, Sophia University, yoko.s@sophia.ac.jp, Virginia Vannucci, University of Pisa, virginia.vannucci@unipi.it, & Lamberto Zollo, Universy of Milan, lamberto.zollo@unimi.it.

2. Joint Symposia

2024 SIMktg-GAMMA JOINT SYMPOSIUM

The Italian Marketing Association (SIMktg) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2024 SIMktg-GAMMA Joint Symposium on ‘Innovative Marketing for Fashion’ in ‘2024 GFMC at Milan’. Please submit your paper to the Symposium Co-Chairs: Raffaele Donvito, University of Florence, Italy, raffaele.donvito@unifi.it, Andrea Moretti, University of Udine, Italy, moretti@uniud.it, Alice Mazzucchelli, University of Milan-Bicocca, Italy, alice.mazzucchelli@unimib.it, & Laura Grazzini, University of Florence, Italy, laura.grazzini@unifi.it.

2024 ANZMAC-GAMMA JOINT SYMPOSIUM

The Australian & New Zealand Marketing Academy (ANZMAC) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2024 ANZMAC-GAMMA Joint Symposium on ‘Marketing Management in the Age of Digital Transformation’ in ‘2024 GFMC at Milan’. Please submit your paper to the Symposium Co-Chairs: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.

2024 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM

Ritsumeikan University and Global Alliance of Marketing & Management Associations will jointly hold “the 2024 RITSUMEIKAN UNIVERSITY-GAMMA Joint Symposium” on “Sustainability, Fashion, and Marketing in Dynamic Markets”. Please submit your paper to Symposium Co-chairs: Prof. Changju Kim, Ritsumeikan University, Japan, cjkim777@fc.ritsumei.ac.jp. Prof. Akihiro Kinoshita, Ritsumeikan University, Japan, kinoshita@ba.ritsumei.ac.jp. Assoc. Prof. Miao Miao, Ritsumeikan University, Japan, miao@fc.ritsumei.ac.jp. Assoc. Prof. Ryuta Ishii, Ritsumeikan University, Japan, r-ishii@fc.ritsumei.ac.jp.

2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium

ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU) will jointly hold the 2024 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium’ on ‘Branding and technological landscape (VR, AR, AI) in the fashion industry’ in the 2024 GFMC at Milan. Please submit your paper to the Symposium Co-Chairs: Prof. Sandra Loureiro (sandramloureiro@netcabo.pt), Iscte-Instituto Universitário de Lisboa and Business Research Unit. Asistant Prof. João Guerreiro (joao.guerreiro@iscte-iul.pt), Iscte-Instituto Universitário de Lisboa and Business Research Unit, Avenida das Forças Armadas. 1649-026 Lisbon, Portugal Tel: -21 790 30 07. Fax: +21 790 37 10.

2024 ISEM Fashion Business School-University of Navarra-GAMMA Joint Symposium

ISEM Fashion Business School-University of Navarra will jointly hold the 2024 ISEM Fashion Business School-University of Navarra-GAMMA Joint Symposium on ‘New Challenges for the Fashion Industry and Science’ in the 2024 GFMC at Milan. Please submit your paper to the Symposium Co-Chairs: Prof. Teresa Sadaba, PhD, Dean, ISEM Fashion Business School, Marquesado de Sta.Mara, 3, 28027 Madrid, Spain, teresa.sadaba@isem.es. Prof. Pedro Mir, PhD, Academic Director, ISEM Fashion Business School, Marquesado de Sta.Mara, 3, 28027 Madrid, pmir@isem.es.

2024 Safety Management Symposium: Global Standard

Center for Sustainability & Wellbeing, Yonsei University will hold the 2024 Safety Management Symposium: Global Standard in the 2024 GFMC at Milan. Please submit your paper to the Symposium Chair: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109.

2024 NZAI-GAMMA JOINT SYMPOSIUM

New Zealand Asia Institute of the University of Auckland (NZAI) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2024 NZAI-GAMMA Joint Symposium on ‘Frontiers in Asian Consumer Research and Luxury Branding’ in ‘2024 GFMC at Milan’. Please submit your paper to the Symposium Co-Chair: Prof. Yuri Seo, The University of Auckland Business School, 12 Grafton Rd, Auckland New Zealand, y.seo@auckland.ac.nz, Tel: +64-9-373-7599. Dr. Felix Septianto, UQ Business School, The University of Queensland, St. Lucia, Brisbane, Queensland, Australia, f.septianto@uq.edu.au, Tel: +61-7-3346-8100.

2024 Pusan National University-GAMMA JOINT SYMPOSIUM

Pusan National University and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2024 PNU-GAMMA Joint Symposium on ‘Digital Marketing and Management in Fashion’ in ‘2024 GFMC at Milan’. Please submit your paper to the Symposium Chair: Prof. Jong-Kuk Shin, Dean, School of Business, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.

3. 2024 GAMMA Doctoral Dissertation Competition

GAMMA will organize '2024 GAMMA Doctoral Dissertation Competition' for doctoral students in marketing and management in fashion related areas. This competition will be held on July. 11, 2024. All topics and methodological approaches within the broad field of fashion marketing and management will be considered. Students will be required present their researches and discuss with competition chairs who are renowned experts in the field. All participants will receive a certificate of attendance. Awards and award money will be given to selected doctoral students. Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, Department of Marketing, Innovation, Strategy and Operations (MISO), School of Business, The University of Leicester, Rm TC0.29 Brookfield House, 266 London Road, Leicester, LF2 1RQ, UK. jwc18@leicester.ac.uk..

4. MEET THE EDITORS

Chair: Roland T. Rust (Vice President of Publications, American Marketing Association), Distinguished Professor and David Bruce Chair in Marketing, Robert H. Smith School of Business, University of Maryland, USA. rrust@umd.edu.

C. Anthony Di Benedetto (Co-Editor-in-Chief of Industrial Marketing Management), Fox School of Business, Temple University, 1801 Liacouras Walk, Philadelphia, PA 19122-6083, USA. anthony.dibenedetto@temple.edu

Charles R. Taylor (Editor of International Journal of Advertising), John A. Murphy Professor of Marketing, College of Commerce and Finance, Villanova University, USA. charles.r.taylor@villanova.edu

John Cadogan (Editor of International Marketing Review), Department of Marketing, Innovation, Strategy and Operations (MISO), School of Business, The University of Leicester, Rm TC0.29 Brookfield House, 266 London Road, Leicester, LF2 1RQ, UK. jwc18@leicester.ac.uk.

Prof. Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research), Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861.

Giampaolo Viglia, (Editor-in-Chief of Psychology & Marketing), Department of Strategy, Marketing and Innovation, Faculty of Business and Law, University of Portsmouth, Richmond Building, Portsmouth PO1 3DE, United Kingdom, giampaolo.viglia@port.ac.uk.

Ian Phau (Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics), School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014.

Ming-Hui Huang, (Editor-in-Chief of Journal of Service Research), Distinguished Professor, National Taiwan University, huangmh@ntu.edu.tw.

Eunju Ko (Editor-in-Chief of Journal of Global Fashion Marketing), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea. ejko@yonsei.ac.kr

Dimitrios Buhalis (Editor-in-Chief of Tourism Review), eTourism Research Lab, Bournemouth University, D202, Talbot Campus, Poole, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk.

Daniele Dalli (Editor-in-Chief of Italian Journal of Marketing), Department of Economics and Management, University of Pisa, Via Ridolfi, 10, 56124 Pisa, Italy, daniele.dalli@unipi.it.

Andrea Caputo (Editor-in-Chief of Strategic Change), University of Trento, Italy, & University of Lincoln, United Kingdom, andrea.caputo@unitn.it.

Kyung Hoon Kim (Editor-in-Chief of Journal of Global Scholars of Marketing Science), Business School, Changwon National University, 20 Changwondaehak-ro Uichang-gu Changwon-si, Gyeongsangnam-do 51140, Republic of Korea, gammaksms@gmail.com.

Kihan Kim (Editor-in-Chief of Journal of Global Sport Management), Professor of Sport Management, Seoul National University, Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792.

Carlos Flavian (Editor-in-Chief of Spanish Journal of Marketing-ESIC), University of Zaragoza, Spain, aemark.gmc@gmail.com.

5. WORKSHOP

Journal of Business Research Workshop: How to Get Published in JBR: Instructor: Prof. Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research), Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861.

2024 GAMMA NCA & PLS-SEM Workshop: Combined Usage of the Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM): Instructor: Prof. Dr. Christian M. Ringle, Institute of Management and Decision Sciences (MDS), Hamburg University of Technology (TUHH), c.ringle@tuhh.de, https://www.tuhh.de/mds/team/prof-dr-c-m-ringle.html

2024 GAMMA NCA & PLS-SEM Workshop Announcement: https://2024gfmc.imweb.me/35/?bmode=view&idx=17145813&back_url=&t=board&page=

6. PROGRAM TRACKS & TRACK CHAIRS

Innovative and Sustainable Fashion: Prof. Gaetano Aiello, Department of Economics and Management, University of Florence, Via delle Pandette 9 – Italy 50127 Firenze, gaetano.aiello@unifi.it, Tel: +39-055-2759726. Prof. Raffaele Donvito, Department of Economics and Management, University of Florence, Via delle Pandette 9 – Italy 50127 Firenze, raffaele.donvito@unifi.it, Tel: +39-055-2759679. Dr. Valentina Mazzoli, Department of Management, University of Verona, Via Cantarane, 24 - Italy 37129 Verona, valentina.mazzoli@univr.it, Tel: +39-045-8028744.

New Dimensions of Luxury Consumption and Sustainable Behavior. Prof. Aniruddha Pangarkar, Department of Marketing, Austin E. Cofrin School of Business, University of Wisconsin-Green Bay, Green Bay, WI 54311, USA, pangarka@uwgb.edu, Tel: +1 920 930 1995.

Customer Experience Management: Prof. Mirella H.P. Kleijnen, Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861.

Luxury Marketing & Branding: Prof. Paurav Shukla, Southampton Business School, University of Southampton, Southampton, United Kingdom, p.v.shukla@soton.ac.uk, Tel: +44 (0)23 8059 8592. Dr. Veronica Rosendo-Rios, ICADE School of Business and Economics, Comillas Pontifical University, Madrid, Spain, vrosendo@comillas.edu, Tel: +34 915422800.

International, Global, and Cross-Cultural Marketing: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, School of Business, University of Leicester, University Road, Leicester, LE1 7RH, United Kingdom, jwc18@leicester.ac.uk.

Consumer-brand-AI,VR, & AR Relationships in Fashion, Heritage, and Art: Prof. Sandra Loureiro, ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400. Assistant Prof. Ricardo Bilro, ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, ricardo.bilro@iscte-iul.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400.

Sustainability in Luxury and Fashion Brand Advertising: Prof. Kacy Kim, Bryant, kkim2@bryant.edu, Prof. Sukki Yoon, Bryant University, syoon@bryant.edu, Prof. Harsha Gangadharbatlam, University of Colorado Boulder, harsha.gangadharbatla@colorado.edu.

Fashion in Tourism Communication and Marketing: Dr. Nadzeya Sabatini, Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch. Prof. Dimitrios Buhalis, eTourism Research Lab, Bournemouth University, D202, Talbot Campus, Poole, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk. Dr. Anna Marrucci, School of Economics and Management, Department of Economics and Management, University of Florence, Via delle Pandette 32, Firenze, 50132, Italy, Anna.marrucci@unifi.it. Dr. Diletta Vianello, School of Economics, Department of Management, University of Pisa, Via Cosimo Ridolfi 10, Pisa, 50124, Italy, Diletta.vianello@phd.unipi.it.

Strategic Fashion Marketing Management: Prof. Robert E. Morgan, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, United Kingdom, morganre@cardiff.ac.uk, Tel: +44-29-20-87-00-01.

Sustainability in Fashion Management: Prof. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt, Haardtring 100, 64295 Darmstadt, Germany, ralf.schellhase@h-da.de, Tel: +49-174-1699491.

Luxury in the age of Digital Disruption and Transformation: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Prof. Eugene Cheng-Xi Aw, UCSI University, Malaysia, EugeneAw@ucsiuniversity.edu.my & eugenecx.aw@gmail.com.

Influencer Marketing in Fashion: Dr. Marcela Moraes, School of Management and Marketing, Faculty of Business and Law, Curtin University, Kent St, Bentley WA 6102 Australia, marcela.moraes@curtin.edu.au, Tel: +61 8 9266 4693.

Social Media Communications & Digital Engagements: Prof. Sang-Eun Byun, College of Hospitality, Retail, and Sport Management, University of South Carolina, 705 Close-Hipp, Department of Retailing, Columbia, SC 29208 USA, sbyun@mailbox.sc.edu, Tel: +1-803.777. 3098, Fax: +1- 803.777.4357.

Buying Decision Making of Luxury: Prof. Akira Shimizu, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo, Japan, ashimizu@fbc.keio.ac.jp, Tel: +81-3-5427-1168.

New Technology in Fashion Marketing: Dr. Yang Sun, Department of Marketing, School of Business Administration, Northeastern University, No.195, Chuangxin Road, Hunnan District, Shenyang, Liaoning Province, 110617, China, sunyang8227@hotmail.com, Tel: +86-24-83656351.

Digital Fashion Marketing in the Age of Transformation: Prof. Heejin (Jeanie) Lim, Department of Retail, Hospitality, and Tourism Management, University of Tennessee, 1215 W. Cumberland Ave., Knoxville, TN 37996, USA. hlim@utk.edu, Tel: +1 865-974-2141. Dr. Chung-Wha (Chloe) Ki, School of Fashion and Textiles, Hong Kong Polytechnic University, 11 Yuk Choi Rd, Hung Hom, Kowloon, Hong Kong, chloe.ki@polyu.edu.hk, Tel: +852-2766-6515.

Responsible consumption and production: Dr. Diletta Acuti, Senior Lecturer in Marketing at the University of Bath, Department of Marketing, Business and Society, Claverton Down, BA27AY, UK. da621@bath.ac.uk, Tel. +44 07878 892531. Dr. Marta Pizzetti, Assistant Professor of Marketing at EMLYON Business School, Research Center for Marketing Technology and Customer Insights (MTCI), 23 Av. Guy de Collongue, 69130 Écully, France. pizzetti@em-lyon.com, Tel. +39 3394170092.

Corporate Social Responsibility and Socially Responsible Consumption in the Fashion Industry: Prof. Min-Young Lee, Retailing and Tourism Management, Martin-Gatton College of Agriculture, Food, and Environment, University of Kentucky, Lexington, Kentucky, USA, mlee6@uky.edu, Tel +1-859-257-7191, Fax +1-859-257-1275.

Turning Points in luxury: Prof. Benjamin G. Voyer, ESCP Business School, 527 Finchley Road, London NW3 7BG, UK. bvoyer@escp.eu, Tel: +447946929584. Prof. Perrine Desmichel, ESCP Business School, 3, rue Armand Moisant 75015 Paris, France, pdesmichel@escp.eu.

Consumer Interactions and Engagement on Digital Platforms: Prof. Erin Cho, School of Fashion and Textiles, The Hong Kong Polytechnic University, QT729, Hung Hom, Kowloon, Hong Kong, erin.cho@polyu.edu.hk, Tel: +852-2766-6488. Prof. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung Hom, Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.

Sustainability and Diversity in Fashion Communication: Implications for Consumers Identities, Wellbeing and Consumer-brand Relationships: Prof. Nadia Olivero, (PhD, UCL); Department of Management and Business Law, University of Milano Bicocca, Milan, Italy, nadia.olivero@unimib.it, Tel: +39 0264483774.

Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation (for a special issue of Strategic Change): Prof. Mario Benassi, Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy, mario.benassi@unimi.it. Dr. Riccardo Rialti, Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy, Riccardo.rialti@unimi.it. Prof. Christine (Eunyoung) Sung, Jake Jabs College of Business & Entrepreneurship, Montana State University, USA, christinesung@montana.edu.

New Trends and Issues for a Responsible Fashion in the Digital Era：Prof. Serena Rovai, Marketing Department, EXCELIA Business School (Former La Rochelle Business School),102, Rue de Coureilles, La Rochelle, France. rovais@esc-larochelle.fr. Tel:+33623353982.

Fashionable Yet Responsible: How Can Fashion Brands Contribute to New Consumer Experiences and Sustainable Innovation?: Dr. Jiyun Kang, Division of Consumer Science, Purdue University, 900 Mitch Daniels Blvd, West Lafayette, IN 47907, USA, jiyunkang@purdue.edu, Tel: +1-765-494-6287.

AI in Fashion: All Applications For Retail : Prof. Yuri Lee, Department of Fashion and Textiles, Seoul National University, Building 222, 1 Gwanak-ro, Gwanak-gu, Seoul, Republic of Korea, yulee3@snu.ac.kr, Tel:+82-2-880-8925. Prof. Ha Youn Kim, Department of Clothing and Textiles, Kunsan National University, 558 Daehak-ro, Gunsan-si, Jeollabuk-do, Republic of Korea, hykim@kunsan.ac.kr, Tel:+82-63-469-4661.

Business Model Innovation and Life Cycle Management in Fashion Industry: Prof. Jaesu Kim, College of Business, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, 641-773, Republic of Korea, kjsint@nate.com, Tel: +82 -55-213-3346.

Social Media Strategies for Fashion Brands: Prof. Kiseol Yang, Dept of Merchandising and Digital Retailing, University of North Texas, 1155 Union Circle, #311100, Denton, TX 76203-5017, U.S.A., Kiseol.Yang@unt.edu, Tel: +1-940-369-6629.

Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management): Prof. C. Anthony Di Benedetto, Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147.

Consumer Experience in A New Digital Fashion Frontier: Prof. Miyea Kim, College of Business Administration, Changwon National University, 20 Changwondaehak-ro, Uichang-gu, Changwon, 51140, Republic of Korea, yeakim@changwon.ac.kr, Tel:+82-55-213-3338, Fax:+82-55-213-3339.

Fashion Mobile Apps; Engagement, Experience and Transformation: Prof. Nina Michaelidou, Loughborough Business School, Loughborough University, Leicestershire, LE11 3TU, UK, n.michaelidou@lboro.ac.uk, Tel: +44 (0)1509 222435. Dr Ioannis Kostopoulos, Liverpool Business School, Liverpool John Moores University, Merseyside L3 5UX, UK, I.Kostopoulos@ljmu.ac.uk, Tel: +44(0)1512318111.

Human Brain vs. AI at Crossroad and Fashion Business Implications: Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu.

Greenwashing versus Green Marketing: Prof. Yung Kyun Choi, Dept. of Advertising & P.R., Dongguk University, 26, Pil-dong 3-ga, Jung-gu, Seoul, 100-715, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817.

Contemporary Trends in Luxury Consumption Psychology: Prof. Yanyan CHEN, Department of Marketing, Toulouse Business School, 20 Boulevard Lascrosses, 31068 Toulouse, France, yanyan.chen@tbs-education.fr, Tel.: +33 (0)5 61 29 50 70.

Art Marketing and Luxury Brands in Fashion Industry: Prof. Sang-Hoon Kim, Graduate School of Business, Seoul National University, 1 Gwanak-ro 58-612, Gwanak-gu, Seoul, Republic of Korea, profkim@snu.ac.kr, Tel: +82-2-880-6934.

Cultural Appropriation and Fashion: Prof. Maria Kniazeva, Professor of Marketing, School of Business Administration, University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837.

Digital Transformation in the Sport Industry and Sport Organization: Prof. Kihan Kim, Department of Physical Education, Seoul National University, 1 Gwanak-gu Gwanak-ro, Seoul, Republic of Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792. Prof. Seungae Suzy Lee, Division of Sport Industry and Science, Hanyang University, #316, Olympic Stadium, 222 Wangsimni-Ro, Seongdong-Gu, Seoul, Republic of Korea, seungaelee@hanyang.ac.kr, Tel: +82-2-2220-2701.

AI and technology driven marketing in fashion and beyond: Prof. Juran Kim, Dept. of Business Administration, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972.

Digital Fashion Retail and Marketing in the Generative AI Era: Dr. Chung-Wha (Chloe) Ki, School of Fashion and Textiles, Hong Kong Polytechnic University, 11 Yuk Choi Rd, Hung Hom, Kowloon, Hong Kong, chloe.ki@polyu.edu.hk, Tel: +852-2766-6515. Dr. Magnum Lam, School of Fashion and Textiles, Hong Kong Polytechnic University, 11 Yuk Choi Rd, Hung Hom, Kowloon, Hong Kong, magnumml.lam@polyu.edu.hk, Tel: +852-2766-6844.

Personalized Customer Experience and Communication in the Age of Mixed Reality World: Dr. Jewon Lyu, Textiles, Merchandising, and Interiors Department, College of Family and Consumer Science, University of Georgia, 305 Sanford Dr. Athens, GA, USA, Jewon.lyu@uga.edu, Tel:+1-706-542-4891; Co-Chair, Dr. Sumin Shin, School of Media & Strategic Communication, Oklahoma State University, 307 Paul Miller Journalism Bldg., sumin.shin@okstate.edu, Tel: +1-405-744-6354

Design, Innovation, and Marketing in Fashion Industry：Prof. Hakil Moon，Department of Marketing, College of Business, Eastern Michigan University, Ypsilanti, MI 48197, USA, E-mail: hmoon3@emich.edu, TEL: +1-734- 487-3323

Constructing and Deconstructing Brand Heritage: A Narrative Resource for Fashion Brands: Prof. Paloma Díaz Soloaga, Complutense University, Madrid, Spain. pdiaz@ucm.es. Prof. Gemma Muñoz Domínguez, Honorary Collaborator of the Department of Applied Communication Sciences, Faculty of Information Sciences, Complutense University of Madrid, Avenida Complutense 3, Department of Applied Communication Sciences, Madrid, Spain, gemmmuno@ucm.es.

Information and Innovative Technologies in the Digital Fashion Context: Prof. Eonyou Shin, Department of Apparel, Housing, and Resource Management, Virginia Polytechnic Institute and State University, 295 West Campus Drive, 240 Wallace Hall (0410), Blacksburg, VA, 24061, United States, eonyous7@vt.edu, Tel: +1-540-231-3878, Fax: +1 540-231-1697.

AI and Digital Fashion Transformation and Beyond: Prof. Juran Kim, Dept. of Business Administration, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972. Prof. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung Hom, Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.

Luxury Branding and Consumer Culture Theory: Prof. Rossella Gambetti, Professor of Branding and Consumer Culture, Labcom (Research Lab on Corporate and Brand Communication), Department of Economics and Management Sciences, Università Cattolica del Sacro Cuore, Largo Gemelli, 1, 20123 Milan, Italy. rossella.gambetti@unicatt.it, Tel: +39-02-7234-3647.

Design & Architecture: Prof. Jooeun Sung, Dept. of Architecture & Architectural Engineering, Yonsei University, Seoul, Republic of Korea, jooeunsung@yonsei.ac.kr, Tel: +82-2-2123-2785.

AI Enabled Social Media Advertising in Fashion Marketing: Prof. Dr. Guoxin Li, School of Management, Harbin Institute of Technology, 92 Xidazhi St., Nangang Dist., Harbin, China, liguoxin@hit.edu.cn, Tel:+86-186-4504-2199. Dr. Jiao Ge，School of Economics and Management, Harbin Institute of Technology Shenzhen, HIT Campus of Shenzhen University Town, Nanshan Dist., Shenzhen, China, jiaoge@hit.edu.cn, Tel:+86-0755-26637991.

Marketing in General: Prof. Jong-Kuk Shin, Dean, School of Business, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.

7. AWARDS

GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2024

GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2024

8. SUBMISSION GUIDELINES

The 2024 Global Fashion Management Conference at Milan has the electronic submission system for submitting manuscripts. Electronic submission should be sent to the appropriate track chair in the preferred track through our submission system. A word document containing the manuscript should be sent to a proper track chair by our submission system. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically.

Submission System of ‘2024 GFMC at Milan’:

Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA in the Notice of the 2024 GFMC at Milan homepage below (https://2024gfmc.imweb.me/). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.

The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the followings: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format to the Proceedings Editor by the conference submission system, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors whose papers are accepted.

9. FOR MORE INFORMATION

ORGANIZING COMMITTEE CHAIR:

Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109.

GENERAL SECRETARY:

Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Provost & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, gammaksms@gmail.com, Tel: +82-55-213-3346.

ASSOCIATE GENERAL SECRETARIES:

Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@kyungsung.ac.kr, Tel: +82-51-663-5975, Fax: +82-51-663-4209.

Prof. Huanzhang Wang, Department of Marketing, School of Business, Jiangnan University, Jiangnan University, 1800 Lihu Avenue, Wuxi, Jiangsu Province, China, gammaneowong@gmail.com.

Prof. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung m,Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.

PROCEEDINGS EDITOR:

Prof. Miyea Kim, College of Business Administration, Changwon National University, 20 Changwondaehak-ro, Uichang-gu, Changwon, 51140, Republic of Korea, yeakim@changwon.ac.kr, Tel:+82-55-213-3338, Fax:+82-55-213-3339.

LOCAL ARRANGEMENT COMMITTEE CHAIR:

Prof. Riccardo Rialti, Department of Economics, Management and Quantitative Methods, University of Milan, Via Livorno 1, Milan, Italy. riccardo.rialti@unimi.it.

ASSISTANT TO THE GENERAL SECRETARY: Qi (Jasmine) Jiang, College of Business, Changwon National University, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea, gammajasmineqi@gmail.com, Tel: +82-(0)10-2123-2504.

CONFERENCE HOMEPAGE: https://2024gfmc.imweb.me/

Call for Papers