1. Chairman
Prof. Eunju Ko, President, GAMMA (Yonsei University)
2. Conference Co-Chairs
Prof. Lamberto Zollo (University of Milan)
Prof. Hye-Young Kim (University of Minnesota)
3. Global Relationship Committee:
Chair:
Prof. Roland T. Rust (University of Maryland), VP of Publications, American Marketing Association
Members:
Clodia Vurro (University of Milan)
Laura Rita Iacovone (University of Milan)
Annalisa Tunisini (Catholic University, Milan)
Raffaele Donvito (University of Florence)
Silvia Ranfagni (University of Florence)
Yogesh Dwivedi (Swansea University)
Raffaele Filieri (Audencia Business School)
Alice Mazzucchelli (University of Milan Bicocca)
Giuseppe Pedeliento (University of Bergamo)
4. Academic Excellence Committee:
Chair:
Prof. Charles R. Taylor (Villanova University), Editor-in-Chief, International Journal of Advertising
Members:
Mario Benassi (University of Milan)
Luca Zanderighi (University of Milan)
Angelo di Gregorio (University of Milan Bicocca)
Roberto Chierici (University of Milan Bicocca)
Gaetano Aiello (University of Florence)
Daniele Dalli (University of Florence)
Costanza Nosi (LUMSA University)
Daniela Andreini (University of Bergamo)
Dimitrios Buhalis (Bornemouth University)
5. Local Arrangement Committee:
Chair:
Prof. Riccardo Rialti (University of Milan)
Members:
Stefano Romito (University of Milan)
Lala Hu (Catholic University, Milan)
Debora Tortora (University of Milan Bicocca)
Virginia Vannucci (University of Bologna)
Anna Marrucci (University of Florence)
Daniele Vischetti (University of Florence)
6. General Secretary
Prof. Kyung Hoon Kim (Changwon National University)
7. ASSOCIATE GENERAL SECRETARIES
Prof. Juhyun Kim (Kyungsung University)
Prof. Huanzhang Wang (Jiangnan University)
Prof. Joonheui Bae (The Hong Kong Polytechnic University)
8. Editor of Proceedings
Prof. Miyea Kim (Changwon National University)