Special Issue for International Journal of Advertising
- Sustainability in Luxury and Fashion Brand Advertising
Guest Editors:
Kacy Kim, Bryant University
Harsha Gangadharbatla, University of Colorado Boulder
Yung Kyun Choi, Dongguk University
Sukki Yoon, Bryant University
Extended abstract submissions to the “Sustainability in Luxury and Fashion Brand Advertising” track at the 2024 Global Fashion Management Conference at Milan must be received by January 31, 2024.
Full Paper Submission Deadline: October 11, 2024
In recent times, the discourse surrounding sustainability has permeated the realm of luxury and fashion brand advertising. This shift reflects a broader societal move towards responsible consumption and production. As defined, "sustainability in fashion advertising" encompasses efforts to promote responsible consumer behavior and environmentally-friendly production practices through strategic advertising campaigns. This field is ripe for exploration, uniting expertise from the spheres of advertising, environmental studies, and fashion design.
This special issue seeks to ignite scholarly conversations on the interplay between sustainability and fashion advertising. It aims to be an avenue for interdisciplinary research analyzing the strategies, narratives, and effects of sustainable fashion advertising. As we navigate this theme, we aspire to feature research that not only critiques current approaches but also outlines a visionary path for fostering sustainability in fashion advertising.
Specifically, we are interested in featuring studies that integrate theory and practice, presenting new insights that may assist academics, industry stakeholders, and policymakers in developing a more sustainable approach to advertising in the fashion sector.
Topics:
We invite contributions that explore diverse facets, including but not limited to:
- The evolution of sustainability narratives in fashion advertising.
- Innovative advertising strategies fostering sustainable consumption.
- The intersection of brand perception and sustainability in fashion advertising.
- The role of digital media and technology in amplifying sustainable fashion advertising efforts.
- Critical analyses of the ethical implications of sustainable fashion advertising.
- Assessments of the economic and societal reverberations of sustainable initiatives in fashion advertising.
- Experimental approaches examining consumer responses to sustainable fashion advertising.
- Surveys investigating consumer perceptions and attitudes towards sustainable practices in fashion advertising.
- Big data analyses to track and evaluate the reach and impact of sustainable fashion advertising campaigns.
- Comparative studies using surveys to analyze cultural differences in the reception of sustainable fashion advertising.
- Leveraging AI to personalize and optimize sustainable fashion advertising campaigns, enhancing consumer engagement and market trend prediction.
- Integrating AI with advanced technologies such as virtual and augmented reality to create immersive and interactive sustainable fashion advertising experiences.
- Analyzing the ethical considerations and potential of AI in enhancing transparency, fostering innovation, and facilitating consumer dialogues in the sustainable fashion advertising sector.
Submission and Review Process: All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2024 Global Fashion Management Conference (GFMC) at Milan submission page: https://2024gfmc.imweb.me/24452063. Please submit manuscripts as a PDF document in Times New Roman 12-point font. Extended abstract submissions should follow the 2024 GFMC submission guidelines (https://2024gfmc.imweb.me/35/?bmode=view&idx=16495692&back_url=&t=board&page=). Full manuscript submissions should have page numbers and be limited to 20 pages in length for the initial conference submission. References and citations should follow the International Journal of Advertising style. Please place all tables and figures at the end of the manuscript (following the references). The manuscript’s title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Manuscripts submitted to the special issue should be original contributions and should not be under consideration for any other publication at the same time. Submissions will be evaluated by a double-blind review process.
We welcome submissions from non-GFMC members but will give special consideration to manuscripts submitted to the track called ‘’ Sustainability in Luxury and Fashion Brand Advertising” of the 2024 Global Fashion Management Conference at Milan. Please check the IJA website (https://www.tandfonline.com/journals/rina20) for the style.
For More Information:
1. Guest Editors:
Kacy Kim, Bryant University, kkim2@bryant.edu
Harsha Gangadharbatla, University of Colorado Boulder, harsha.gangadharbatla@colorado.edu
Yung Kyun Choi, Dongguk University, choiyung@dongguk.edu
Sukki Yoon, Bryant University, syoon@bryant.edu
2. 2024 Global Fashion Management Conference at Milan: https://2024gfmc.imweb.me/
- University of Milan, Milan, Italy, July 11-14, 2024
3. International Journal of Advertising: https://www.tandfonline.com/journals/rina20
References:
Fernandes, J., Segev, S., & Leopold, J. K. (2020). When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing. International Journal of Advertising, 39(7), 1115-1149.
Haines, S., Fares, O. H., Mohan, M., & Lee, S. H. (2023). Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos. Journal of Fashion Marketing and Management: An International Journal.
Hayes, J. L., Holiday, S., & Park, H. (2022). Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising, 41(2), 210-232.
Jacobson, J., and Brooke H. (2022). Sustainable fashion social media influencers and content creation calibration. International Journal of Advertising, 41(1), 150-177.
Kapoor, P. S., Balaji, M. S., & Jiang, Y. (2023). Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption. European Journal of Marketing, 57(2), 533-561.
Kyrousi, A. G., Koronaki, E., & Zotou, A. Y. (2022). Marketing communication in luxury research: a framework-based literature review and research agenda. Journal of Marketing Communications, 28(5), 560-589.
Lawry, C. A. (2022). Blurring luxury: the mediating role of self-gifting in consumer acceptance of phygital shopping experiences. International Journal of Advertising, 41(4), 796-822.
Lee, W. N. (2019). Exploring the role of culture in advertising: Resolving persistent issues and responding to changes. Journal of Advertising, 48(1), 115-125.
Pittman, M., Oeldorf-Hirsch, A., & Brannan, A. (2022). Green advertising on social media: Brand authenticity mediates the effect of different appeals on purchase intent and digital engagement. Journal of Current Issues & Research in Advertising, 43(1), 106-121.
Rathee, S., & Milfeld, T. (2023). Sustainability advertising: literature review and framework for future research. International Journal of Advertising, 1-29.
Septianto, F., Seo, Y., & Zhao, F. (2022). The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level. Journal of Advertising, 51(3), 369-384.
Skinner, E. A., Le Busque, B., Dorrian, J., & Litchfield, C. A. (2023). # sustainablefashion on Instagram: A content and network analysis of user‐generated posts. Journal of Consumer Behaviour, 22(5), 1096-1111.
Steenis, N. D., van Herpen, E., van der Lans, I. A., & van Trijp, H. C. (2023). Partially green, wholly deceptive? How consumers respond to (in) consistently sustainable packaged products in the presence of sustainability claims. Journal of Advertising, 52(2), 159-178.
Teona, G., Ko, E., & Kim, S. J. (2020). Environmental claims in online video advertising: effects for fast-fashion and luxury brands. International Journal of Advertising, 39(6), 858-887.
Wiid, R., Müllern, T., & Berndt, A. (2023). The face of nonbinary beauty communication on Instagram: a content analysis. Journal of Current Issues & Research in Advertising, 44(1), 1-23.
Special Issue for International Journal of Advertising
- Sustainability in Luxury and Fashion Brand Advertising
Guest Editors:
Kacy Kim, Bryant University
Harsha Gangadharbatla, University of Colorado Boulder
Yung Kyun Choi, Dongguk University
Sukki Yoon, Bryant University
Extended abstract submissions to the “Sustainability in Luxury and Fashion Brand Advertising” track at the 2024 Global Fashion Management Conference at Milan must be received by January 31, 2024.
Full Paper Submission Deadline: October 11, 2024
In recent times, the discourse surrounding sustainability has permeated the realm of luxury and fashion brand advertising. This shift reflects a broader societal move towards responsible consumption and production. As defined, "sustainability in fashion advertising" encompasses efforts to promote responsible consumer behavior and environmentally-friendly production practices through strategic advertising campaigns. This field is ripe for exploration, uniting expertise from the spheres of advertising, environmental studies, and fashion design.
This special issue seeks to ignite scholarly conversations on the interplay between sustainability and fashion advertising. It aims to be an avenue for interdisciplinary research analyzing the strategies, narratives, and effects of sustainable fashion advertising. As we navigate this theme, we aspire to feature research that not only critiques current approaches but also outlines a visionary path for fostering sustainability in fashion advertising.
Specifically, we are interested in featuring studies that integrate theory and practice, presenting new insights that may assist academics, industry stakeholders, and policymakers in developing a more sustainable approach to advertising in the fashion sector.
Topics:
We invite contributions that explore diverse facets, including but not limited to:
Submission and Review Process: All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2024 Global Fashion Management Conference (GFMC) at Milan submission page: https://2024gfmc.imweb.me/24452063. Please submit manuscripts as a PDF document in Times New Roman 12-point font. Extended abstract submissions should follow the 2024 GFMC submission guidelines (https://2024gfmc.imweb.me/35/?bmode=view&idx=16495692&back_url=&t=board&page=). Full manuscript submissions should have page numbers and be limited to 20 pages in length for the initial conference submission. References and citations should follow the International Journal of Advertising style. Please place all tables and figures at the end of the manuscript (following the references). The manuscript’s title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Manuscripts submitted to the special issue should be original contributions and should not be under consideration for any other publication at the same time. Submissions will be evaluated by a double-blind review process.
We welcome submissions from non-GFMC members but will give special consideration to manuscripts submitted to the track called ‘’ Sustainability in Luxury and Fashion Brand Advertising” of the 2024 Global Fashion Management Conference at Milan. Please check the IJA website (https://www.tandfonline.com/journals/rina20) for the style.
For More Information:
1. Guest Editors:
Kacy Kim, Bryant University, kkim2@bryant.edu
Harsha Gangadharbatla, University of Colorado Boulder, harsha.gangadharbatla@colorado.edu
Yung Kyun Choi, Dongguk University, choiyung@dongguk.edu
Sukki Yoon, Bryant University, syoon@bryant.edu
2. 2024 Global Fashion Management Conference at Milan: https://2024gfmc.imweb.me/
- University of Milan, Milan, Italy, July 11-14, 2024
3. International Journal of Advertising: https://www.tandfonline.com/journals/rina20
References:
Fernandes, J., Segev, S., & Leopold, J. K. (2020). When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing. International Journal of Advertising, 39(7), 1115-1149.
Haines, S., Fares, O. H., Mohan, M., & Lee, S. H. (2023). Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos. Journal of Fashion Marketing and Management: An International Journal.
Hayes, J. L., Holiday, S., & Park, H. (2022). Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda. International Journal of Advertising, 41(2), 210-232.
Jacobson, J., and Brooke H. (2022). Sustainable fashion social media influencers and content creation calibration. International Journal of Advertising, 41(1), 150-177.
Kapoor, P. S., Balaji, M. S., & Jiang, Y. (2023). Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption. European Journal of Marketing, 57(2), 533-561.
Kyrousi, A. G., Koronaki, E., & Zotou, A. Y. (2022). Marketing communication in luxury research: a framework-based literature review and research agenda. Journal of Marketing Communications, 28(5), 560-589.
Lawry, C. A. (2022). Blurring luxury: the mediating role of self-gifting in consumer acceptance of phygital shopping experiences. International Journal of Advertising, 41(4), 796-822.
Lee, W. N. (2019). Exploring the role of culture in advertising: Resolving persistent issues and responding to changes. Journal of Advertising, 48(1), 115-125.
Pittman, M., Oeldorf-Hirsch, A., & Brannan, A. (2022). Green advertising on social media: Brand authenticity mediates the effect of different appeals on purchase intent and digital engagement. Journal of Current Issues & Research in Advertising, 43(1), 106-121.
Rathee, S., & Milfeld, T. (2023). Sustainability advertising: literature review and framework for future research. International Journal of Advertising, 1-29.
Septianto, F., Seo, Y., & Zhao, F. (2022). The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level. Journal of Advertising, 51(3), 369-384.
Skinner, E. A., Le Busque, B., Dorrian, J., & Litchfield, C. A. (2023). # sustainablefashion on Instagram: A content and network analysis of user‐generated posts. Journal of Consumer Behaviour, 22(5), 1096-1111.
Steenis, N. D., van Herpen, E., van der Lans, I. A., & van Trijp, H. C. (2023). Partially green, wholly deceptive? How consumers respond to (in) consistently sustainable packaged products in the presence of sustainability claims. Journal of Advertising, 52(2), 159-178.
Teona, G., Ko, E., & Kim, S. J. (2020). Environmental claims in online video advertising: effects for fast-fashion and luxury brands. International Journal of Advertising, 39(6), 858-887.
Wiid, R., Müllern, T., & Berndt, A. (2023). The face of nonbinary beauty communication on Instagram: a content analysis. Journal of Current Issues & Research in Advertising, 44(1), 1-23.