Call for Papers: Special Issue of Journal of Global Scholars of Marketing Science
on ‘AI and Digital Fashion Marketing & Management Transformation and Beyond’
Extended Submission Deadline for Extended Abstract: January 31, 2024
Full Paper Submission Deadline: Aug. 15, 2024
The Journal of Global Scholars of Marketing Science will publish a special issue on ‘AI and Digital Fashion Marketing and Management Transformation and Beyond’ for the 2024 Global Fashion Management Conference at Milan (University of Milan, Milan, Italy, July 11-14, 2024).
This special issue addresses broad questions regarding AI and digital fashion marketing and management transformation. AI and digital technology have transformed fashion, expediting innovative ways to offer products and brands and engage with customers. This special issue addresses research questions regarding AI and digital fashion marketing and management transformation including what is the current status of AI and digital fashion transformation? How has AI and digital technology shaped the fashion field? For this special issue, topics include but are not limited to:
- AI and digital fashion marketing and management transformation related to newer technology such as AI, VR, AR, MR, and Metaverse.
- AI and digital fashion marketing and management transformation outcomes and effectiveness measures.
- AI and digital fashion transformation and 4Ps: product, price, promotion and place.
- Experience in AI and digital fashion transformation.
- Brands in AI and digital fashion transformation.
- Transformation of digital fashion consumer behavior influenced by AI
- New paradigm of fashion consumer decision making in AI and digital transformation
- Transformation of ethics in fashion marketing and management in the dynamic AI and digital environment
- Strategic marketing transformation and the advancement of the AI and digital technology
Conference Submission and Review Process: Extended abstract should be submitted to the AI and Digital Fashion Marketing & Management Transformation and Beyond track of the 2024 GFMC at Milan. The All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2024 Global Fashion Management Conference (GFMC) at Milan submission page: https://2024gfmc.imweb.me/24452063. Extended abstract submissions should follow the 2024 GFMC submission guidelines (https://2024gfmc.imweb.me/35/?bmode=view&idx=16495692&back_url=&t=board&page=). The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Manuscripts considered for the special issue should be original contributions and should not be under consideration for any other publication at the same time. Submissions will be evaluated by a double-blind review process.
Among papers initially submitted to ‘AI and Digital Fashion Transformation and Beyond’ track of the 2024 Global Fashion Management Conference (GFMC) at Milan, papers selected by the special issue guest editors will be considered for submission to this special issue of the Journal of Global Scholars of Marketing Science on ‘AI and Digital Fashion Marketing & Management Transformation and Beyond’. Full paper submission to the JGSMS should follow the submission guidelines of the Journal of Global Scholars of Marketing Science
(https://www.tandfonline.com/action/authorSubmission?show=instructions&journalCode=rgam20).
For More Information:
1. Guest Editors:
- Prof. Juran Kim, Dept. of Business Administration, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972.
- Dr. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung Hom, Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.
2. 2024 Global Fashion Management Conference at Milan:
- https://2024gfmc.imweb.me/
Venue: University of Milan, Milan, Italy
Date: July 11-14, 2024
3. Journal of Global Scholars of Marketing Science:
- https://www.tandfonline.com/toc/rgam20/current#
References
Belk, R. & Kniazeva, M. (2018). Morphing anthropomorphism: An update, Journal of Global Scholars of Marketing Science, 28:3, 239-247, DOI: 10.1080/21639159.2018.1466659.
Brock, J.K. (2021). The emergence and implications of Technologized Marketing, Journal of Global Scholars of Marketing Science, 31:3, 372-391, DOI: 10.1080/21639159.2021.1921607.
Chen, Y., Prentice, C., Weaven, S. & Hsiao, A. (2022). A systematic literature review of AI in the sharing economy, Journal of Global Scholars of Marketing Science, 32:3, 434-451, DOI: 10.1080/21639159.2020.1808850.
Ferrell, O.C. & Ferrell, L. (2021). Applying the Hunt Vitell ethics model to artificial intelligence ethics, Journal of Global Scholars of Marketing Science, 31:2, 178-188, DOI: 10.1080/21639159.2020.1785918.
Kim, J. (2020). The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value, Journal of Global Scholars of Marketing Science, 30:3, 319-333, DOI: 10.1080/21639159.2020.1775491.
Madhavaram, S. (2021). Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities, Journal of Global Scholars of Marketing Science, 31:2, 125-129, DOI: 10.1080/21639159.2020.1785921.
Parvatiyar, A. (2021). Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement, Journal of Global Scholars of Marketing Science, 31:3, 255-259, DOI: 10.1080/21639159.2021.1924956.
Son, S. Bae, J. & Kim, K.H. (2023). An exploratory study on the perceived agility by consumers in luxury brand omni-channel, Journal of Global Scholars of Marketing Science, 33:1, 154-166, DOI: 10.1080/21639159.2022.2153261.
Attached: CFP: JGSMS on ‘AI and Digital Fashion Marketing & Management Transformation and Beyond’
Call for Papers: Special Issue of Journal of Global Scholars of Marketing Science
on ‘AI and Digital Fashion Marketing & Management Transformation and Beyond’
Extended Submission Deadline for Extended Abstract: January 31, 2024
Full Paper Submission Deadline: Aug. 15, 2024
The Journal of Global Scholars of Marketing Science will publish a special issue on ‘AI and Digital Fashion Marketing and Management Transformation and Beyond’ for the 2024 Global Fashion Management Conference at Milan (University of Milan, Milan, Italy, July 11-14, 2024).
This special issue addresses broad questions regarding AI and digital fashion marketing and management transformation. AI and digital technology have transformed fashion, expediting innovative ways to offer products and brands and engage with customers. This special issue addresses research questions regarding AI and digital fashion marketing and management transformation including what is the current status of AI and digital fashion transformation? How has AI and digital technology shaped the fashion field? For this special issue, topics include but are not limited to:
Conference Submission and Review Process: Extended abstract should be submitted to the AI and Digital Fashion Marketing & Management Transformation and Beyond track of the 2024 GFMC at Milan. The All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2024 Global Fashion Management Conference (GFMC) at Milan submission page: https://2024gfmc.imweb.me/24452063. Extended abstract submissions should follow the 2024 GFMC submission guidelines (https://2024gfmc.imweb.me/35/?bmode=view&idx=16495692&back_url=&t=board&page=). The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Manuscripts considered for the special issue should be original contributions and should not be under consideration for any other publication at the same time. Submissions will be evaluated by a double-blind review process.
Among papers initially submitted to ‘AI and Digital Fashion Transformation and Beyond’ track of the 2024 Global Fashion Management Conference (GFMC) at Milan, papers selected by the special issue guest editors will be considered for submission to this special issue of the Journal of Global Scholars of Marketing Science on ‘AI and Digital Fashion Marketing & Management Transformation and Beyond’. Full paper submission to the JGSMS should follow the submission guidelines of the Journal of Global Scholars of Marketing Science
(https://www.tandfonline.com/action/authorSubmission?show=instructions&journalCode=rgam20).
For More Information:
1. Guest Editors:
- Prof. Juran Kim, Dept. of Business Administration, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972.
- Dr. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung Hom, Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.
2. 2024 Global Fashion Management Conference at Milan:
- https://2024gfmc.imweb.me/
Venue: University of Milan, Milan, Italy
Date: July 11-14, 2024
3. Journal of Global Scholars of Marketing Science:
- https://www.tandfonline.com/toc/rgam20/current#
References
Belk, R. & Kniazeva, M. (2018). Morphing anthropomorphism: An update, Journal of Global Scholars of Marketing Science, 28:3, 239-247, DOI: 10.1080/21639159.2018.1466659.
Brock, J.K. (2021). The emergence and implications of Technologized Marketing, Journal of Global Scholars of Marketing Science, 31:3, 372-391, DOI: 10.1080/21639159.2021.1921607.
Chen, Y., Prentice, C., Weaven, S. & Hsiao, A. (2022). A systematic literature review of AI in the sharing economy, Journal of Global Scholars of Marketing Science, 32:3, 434-451, DOI: 10.1080/21639159.2020.1808850.
Ferrell, O.C. & Ferrell, L. (2021). Applying the Hunt Vitell ethics model to artificial intelligence ethics, Journal of Global Scholars of Marketing Science, 31:2, 178-188, DOI: 10.1080/21639159.2020.1785918.
Kim, J. (2020). The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value, Journal of Global Scholars of Marketing Science, 30:3, 319-333, DOI: 10.1080/21639159.2020.1775491.
Madhavaram, S. (2021). Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities, Journal of Global Scholars of Marketing Science, 31:2, 125-129, DOI: 10.1080/21639159.2020.1785921.
Parvatiyar, A. (2021). Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement, Journal of Global Scholars of Marketing Science, 31:3, 255-259, DOI: 10.1080/21639159.2021.1924956.
Son, S. Bae, J. & Kim, K.H. (2023). An exploratory study on the perceived agility by consumers in luxury brand omni-channel, Journal of Global Scholars of Marketing Science, 33:1, 154-166, DOI: 10.1080/21639159.2022.2153261.
Attached: CFP: JGSMS on ‘AI and Digital Fashion Marketing & Management Transformation and Beyond’