Call for Papers:
Strategic Change Special Issue:
Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation
- Submission deadline: Saturday, 31st August 2024
- Submission start date: 30th June 2024
- Guest editors:
Prof. Mario Benassi Full Professor of Management Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy Mail: mario.benassi@unimi.it Website: https://www.unimi.it/it/ugov/person/mario-benassi
Dr. Riccardo Rialti Assistant Professor of Management Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy Mail: Riccardo.rialti@unimi.it Website: https://www.unimi.it/it/ugov/person/riccardo-rialti
Prof. Christine (Eunyoung) Sung Associate Professor of Marketing Jake Jabs College of Business & Entrepreneurship, Montana State University, USA Mail: christinesung@montana.edu Website: https://www.montana.edu/business/directory/1812030/eunyoung-sung
Potential topics:
This call for paper welcomes theoretical, empirical, experimental, and use-case based researches. Both conceptual and empirical works are welcome. Submission of review papers is not encouraged. Paper providing relevant implications for managers are cheered. Papers potentially relevant for the call for papers may regard:
-Motivations underlying companies’ adoption of immersive technologies and expected outcomes.
-The importance of complementarity between existing technologies (i.e., AI, Blockchain, Digital Platforms) and immersive technologies. -Barriers to immersive technologies adoption. -Resources, capabilities, and skills explicating immersive technologies integration in companies’ strategies.
-Strategic implications of digital twins both in predictive maintenance and supply-chain management.
-Exploration and exploitation of opportunities linked with emerging technologies -Innovative outcomes, and value creation opportunities, that may arouse from immersive technologies adoption and implementation.
-Business models building blocks affected by immersive technologies.
-Forms of collaborative innovation empowered by immersive technologies. -Immersive technologies as enablers of brand and product co-creation
-Immersive technologies and uncommon and innovative communication and branding strategies. -Potential of “industrial” virtual worlds in creative industries
-Industries more ready and capable to secure benefits from the use of immersive technologies.
-Cybersecurity threats related to immersive technologies.
Submission to the 2024 Global Fashion Management Conference at Milan:
- Please submit your extended abstract to the special track of the 2024 GFMC at Milan below:
Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation (for a special issue of Strategic Change): Prof. Mario Benassi, Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy, mario.benassi@unimi.it. Dr. Riccardo Rialti, Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy, Riccardo.rialti@unimi.it. Prof. Christine (Eunyoung) Sung, Jake Jabs College of Business & Entrepreneurship, Montana State University, USA, christinesung@montana.edu.
- Submission Deadline for the Extended Abstract to the 2024 GFMC at Milan: March 15, 2024.
- 2024 GFMC Submission Linke: https://2024gfmc.imweb.me/24452063
The special issue is supported by the “Economics and Data Science” excellence centers project from Italian Minister for University and Research (MUR), the 2024 Global Fashion Management Conference (GFMC) “Marketing & Management in the Age of the Digital Fashion Transformation” hosted by the University of Milan (https://2024gfmc.imweb.me/) and the R&D Management Conference 2024 “Transforming Industries Through Technology” hosted by KTH Royal Institute of Technology (Call P51- https://rnd2024.org/wpcontent/uploads/2023/12/Updated-version-Track-proposal-book_rnd2024tracks-231212.pdf
Guest Editors contacts for any inquiries or further information, please contact the following corresponding
- Guest Editor: Riccardo Rialti, University of Milan, riccardo.rialti@unimi.it
Attached is 'CFP: Special Issue of Strategic Change on Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation.'
Call for Papers:
Strategic Change Special Issue:
Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation
- Submission deadline: Saturday, 31st August 2024
- Submission start date: 30th June 2024
- Guest editors:
Prof. Mario Benassi Full Professor of Management Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy Mail: mario.benassi@unimi.it Website: https://www.unimi.it/it/ugov/person/mario-benassi
Dr. Riccardo Rialti Assistant Professor of Management Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy Mail: Riccardo.rialti@unimi.it Website: https://www.unimi.it/it/ugov/person/riccardo-rialti
Prof. Christine (Eunyoung) Sung Associate Professor of Marketing Jake Jabs College of Business & Entrepreneurship, Montana State University, USA Mail: christinesung@montana.edu Website: https://www.montana.edu/business/directory/1812030/eunyoung-sung
Potential topics:
This call for paper welcomes theoretical, empirical, experimental, and use-case based researches. Both conceptual and empirical works are welcome. Submission of review papers is not encouraged. Paper providing relevant implications for managers are cheered. Papers potentially relevant for the call for papers may regard:
-Motivations underlying companies’ adoption of immersive technologies and expected outcomes.
-The importance of complementarity between existing technologies (i.e., AI, Blockchain, Digital Platforms) and immersive technologies. -Barriers to immersive technologies adoption. -Resources, capabilities, and skills explicating immersive technologies integration in companies’ strategies.
-Strategic implications of digital twins both in predictive maintenance and supply-chain management.
-Exploration and exploitation of opportunities linked with emerging technologies -Innovative outcomes, and value creation opportunities, that may arouse from immersive technologies adoption and implementation.
-Business models building blocks affected by immersive technologies.
-Forms of collaborative innovation empowered by immersive technologies. -Immersive technologies as enablers of brand and product co-creation
-Immersive technologies and uncommon and innovative communication and branding strategies. -Potential of “industrial” virtual worlds in creative industries
-Industries more ready and capable to secure benefits from the use of immersive technologies.
-Cybersecurity threats related to immersive technologies.
Submission to the 2024 Global Fashion Management Conference at Milan:
- Please submit your extended abstract to the special track of the 2024 GFMC at Milan below:
Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation (for a special issue of Strategic Change): Prof. Mario Benassi, Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy, mario.benassi@unimi.it. Dr. Riccardo Rialti, Department of Economics Management and Quantitative Methods (DEMM), University of Milan, Italy, Riccardo.rialti@unimi.it. Prof. Christine (Eunyoung) Sung, Jake Jabs College of Business & Entrepreneurship, Montana State University, USA, christinesung@montana.edu.
- Submission Deadline for the Extended Abstract to the 2024 GFMC at Milan: March 15, 2024.
- 2024 GFMC Submission Linke: https://2024gfmc.imweb.me/24452063
The special issue is supported by the “Economics and Data Science” excellence centers project from Italian Minister for University and Research (MUR), the 2024 Global Fashion Management Conference (GFMC) “Marketing & Management in the Age of the Digital Fashion Transformation” hosted by the University of Milan (https://2024gfmc.imweb.me/) and the R&D Management Conference 2024 “Transforming Industries Through Technology” hosted by KTH Royal Institute of Technology (Call P51- https://rnd2024.org/wpcontent/uploads/2023/12/Updated-version-Track-proposal-book_rnd2024tracks-231212.pdf
Guest Editors contacts for any inquiries or further information, please contact the following corresponding
- Guest Editor: Riccardo Rialti, University of Milan, riccardo.rialti@unimi.it
Attached is 'CFP: Special Issue of Strategic Change on Immersive Technologies Beyond Consumer Research: Emerging Perspectives about Business Model Innovation.'