Track for ‘Tourism Review’ Virtual Special Issue
Fashion in Tourism Communication and Marketing
2024 Global Fashion Management Conference at Milan
https://2024gfmc.imweb.me/
Submission Deadline for Extended Abstract: March 15, 2024
Full Paper Submission Deadline: October 18, 2024
We are delighted to announce the call for extended abstracts for the track on "Fashion in Tourism Communication and Marketing" dedicated to a virtual special issue of Tourism Review on ‘Fashion in Tourism Communication and Marketing’ (2022 Impact Factor: 7.8) at the “2024 Global Fashion Management Conference at Milan”. This track aims to bring together researchers and industry experts to explore the dynamic intersection of fashion and tourism communication and marketing.
Track Description:
Fashion plays a crucial role in tourism marketing, influencing travelers' perceptions, choices, and overall experiences. In recent years, the convergence of fashion and tourism has emerged as a captivating and influential force in shaping consumer behaviors and tourism destination choices.
Despite the increasing recognition of the symbiotic relationship between fashion and tourism, which is also in academic studies (Gravari-Barbas & Sabatini, 2023), communication and marketing aspects remain with a notable research gap.
The "Fashion in Tourism Communication and Marketing" track seeks to unravel the multifaceted relationship between these two industries, exploring how fashion influences travel decisions and how tourism destinations leverage fashion in their marketing strategies.
We invite submissions that address, but are not limited to the following topics:
1. Destination Branding through Fashion: Analyzing the role of fashion in promoting and establishing the brand identity of tourism destinations.
2. Fashion Events and Tourism: Investigating the impact of fashion events, shows, and festivals on communicating specific destinations.
3. Fashion Influencers and Travel Trends: Exploring the influence of fashion influencers and bloggers on travel trends and destination choices.
4. Cultural Significance of Fashion in Tourism: Examining the cultural aspects of fashion and how it contributes to the overall tourism experience.
5. Digital Marketing and E-commerce in Fashion Tourism: Assessing the role of digital platforms, e-commerce, and social media in promoting fashion-related tourism experiences.
Submission Information:
1. Manuscript submission to the 2024 GFMC at Milan: Authors are kindly requested to submit their extended abstract (not exceeding 5 pages, single-spaced), or full paper (not exceeding 20 pages, double-spaced) to the Fashion in Tourism Communication and Marketing track of the 2024 GFMC at Milan via the conference submission system. All submissions will undergo a double-blind review process. To ensure anonymity, please refrain from including any author information in the submission file. 2024 GFMC submission link: https://2024gfmc.imweb.me/24452063
2. Full paper submission to Tourism Review: Selected papers will be invited to submit full papers to the Tourism Review special issue on Fashion in Tourism Communication and Marketing. Full papers must be formatted in accordance with the submission guidelines of the Tourism Review (https://www.emeraldgrouppublishing.com/journal/tr?distinct_id=%24device%3A18d1ffcab5b2e1-0568b3889cfef4-26001951-13c680-18d1ffcab5b2e1&_ga=2.130422031.145486753.170563867055124775.1705638670&_gl=1*zzfkqv*_ga*NTUxMjQ3NzUuMTcwNTYzODY3MA..*_ga_45RWY1YP1V*MTcwNTY0NTc0MS4yLjAuMTcwNTY0NTc0MS4wLjAuMA..#editorial-team).
Virtual Special Issue of Tourism Review
Selected papers from the submissions to the “Fashion in Tourism Communication and Marketing” track of the “2024 Global Fashion Management Conference in Milan” will be considered for possible publication in a virtual special issue of Tourism Review on ‘Fashion in Tourism Communication and Marketing’. Please express your intention to publish in this Tourism Review virtual special issue to your track chairs.
The Full Paper Submission Deadline: October 18, 2024.
Tourism Review: https://www.emerald.com/insight/publication/issn/1660-5373
Special Issue Guest Editors:
Dr. Nadzeya Sabatini, Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch
Prof. Dimitrios Buhalis, eTourism Research Lab, Bournemouth University, D202, Talbot Campus, Poole, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk
Track Chairs for the 2024 Global Fashion Management Conference at Milan:
Dr. Nadzeya Sabatini, Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch
Prof. Dimitrios Buhalis, eTourism Research Lab, Bournemouth University, D202, Talbot Campus, Poole, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk
Dr. Anna Marrucci, School of Economics and Management, Department of Economics and Management, University of Florence, Via delle Pandette 32, Firenze, 50132, Italy, Anna.marrucci@unifi.it
Dr. Diletta Vianello, School of Economics, Department of Management, University of Pisa, Via Cosimo Ridolfi 10, Pisa, 50124, Italy, Diletta.vianello@phd.unipi.it.
Reference:
Gravari-Barbas, M., & Sabatini, N. (Eds.). (2023). Fashion and Tourism: Parallel Stories. Emerald Publishing Limited. Leeds, pp. 1-392. https://doi.org/10.1108/S1571-5043202426
Track for ‘Tourism Review’ Virtual Special Issue
Fashion in Tourism Communication and Marketing
2024 Global Fashion Management Conference at Milan
https://2024gfmc.imweb.me/
Submission Deadline for Extended Abstract: March 15, 2024
Full Paper Submission Deadline: October 18, 2024
We are delighted to announce the call for extended abstracts for the track on "Fashion in Tourism Communication and Marketing" dedicated to a virtual special issue of Tourism Review on ‘Fashion in Tourism Communication and Marketing’ (2022 Impact Factor: 7.8) at the “2024 Global Fashion Management Conference at Milan”. This track aims to bring together researchers and industry experts to explore the dynamic intersection of fashion and tourism communication and marketing.
Track Description:
Fashion plays a crucial role in tourism marketing, influencing travelers' perceptions, choices, and overall experiences. In recent years, the convergence of fashion and tourism has emerged as a captivating and influential force in shaping consumer behaviors and tourism destination choices.
Despite the increasing recognition of the symbiotic relationship between fashion and tourism, which is also in academic studies (Gravari-Barbas & Sabatini, 2023), communication and marketing aspects remain with a notable research gap.
The "Fashion in Tourism Communication and Marketing" track seeks to unravel the multifaceted relationship between these two industries, exploring how fashion influences travel decisions and how tourism destinations leverage fashion in their marketing strategies.
We invite submissions that address, but are not limited to the following topics:
1. Destination Branding through Fashion: Analyzing the role of fashion in promoting and establishing the brand identity of tourism destinations.
2. Fashion Events and Tourism: Investigating the impact of fashion events, shows, and festivals on communicating specific destinations.
3. Fashion Influencers and Travel Trends: Exploring the influence of fashion influencers and bloggers on travel trends and destination choices.
4. Cultural Significance of Fashion in Tourism: Examining the cultural aspects of fashion and how it contributes to the overall tourism experience.
5. Digital Marketing and E-commerce in Fashion Tourism: Assessing the role of digital platforms, e-commerce, and social media in promoting fashion-related tourism experiences.
Submission Information:
1. Manuscript submission to the 2024 GFMC at Milan: Authors are kindly requested to submit their extended abstract (not exceeding 5 pages, single-spaced), or full paper (not exceeding 20 pages, double-spaced) to the Fashion in Tourism Communication and Marketing track of the 2024 GFMC at Milan via the conference submission system. All submissions will undergo a double-blind review process. To ensure anonymity, please refrain from including any author information in the submission file. 2024 GFMC submission link: https://2024gfmc.imweb.me/24452063
2. Full paper submission to Tourism Review: Selected papers will be invited to submit full papers to the Tourism Review special issue on Fashion in Tourism Communication and Marketing. Full papers must be formatted in accordance with the submission guidelines of the Tourism Review (https://www.emeraldgrouppublishing.com/journal/tr?distinct_id=%24device%3A18d1ffcab5b2e1-0568b3889cfef4-26001951-13c680-18d1ffcab5b2e1&_ga=2.130422031.145486753.170563867055124775.1705638670&_gl=1*zzfkqv*_ga*NTUxMjQ3NzUuMTcwNTYzODY3MA..*_ga_45RWY1YP1V*MTcwNTY0NTc0MS4yLjAuMTcwNTY0NTc0MS4wLjAuMA..#editorial-team).
Virtual Special Issue of Tourism Review
Selected papers from the submissions to the “Fashion in Tourism Communication and Marketing” track of the “2024 Global Fashion Management Conference in Milan” will be considered for possible publication in a virtual special issue of Tourism Review on ‘Fashion in Tourism Communication and Marketing’. Please express your intention to publish in this Tourism Review virtual special issue to your track chairs.
The Full Paper Submission Deadline: October 18, 2024.
Tourism Review: https://www.emerald.com/insight/publication/issn/1660-5373
Special Issue Guest Editors:
Dr. Nadzeya Sabatini, Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch
Prof. Dimitrios Buhalis, eTourism Research Lab, Bournemouth University, D202, Talbot Campus, Poole, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk
Track Chairs for the 2024 Global Fashion Management Conference at Milan:
Dr. Nadzeya Sabatini, Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch
Prof. Dimitrios Buhalis, eTourism Research Lab, Bournemouth University, D202, Talbot Campus, Poole, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk
Dr. Anna Marrucci, School of Economics and Management, Department of Economics and Management, University of Florence, Via delle Pandette 32, Firenze, 50132, Italy, Anna.marrucci@unifi.it
Dr. Diletta Vianello, School of Economics, Department of Management, University of Pisa, Via Cosimo Ridolfi 10, Pisa, 50124, Italy, Diletta.vianello@phd.unipi.it.
Reference:
Gravari-Barbas, M., & Sabatini, N. (Eds.). (2023). Fashion and Tourism: Parallel Stories. Emerald Publishing Limited. Leeds, pp. 1-392. https://doi.org/10.1108/S1571-5043202426