From the Conference Co-Chair

Dear colleagues,

I am honored to assume the role of co-chair for the 2024 Global Fashion Management Conference (GFMC) and extend a warm invitation for you to join us at this fully in-person event.

In 2024, the GFMC will be held in Milan, undeniably the fashion capital of the world. Milan, renowned for its profound fashion history and innovative spirit, provides the ideal setting for our conference theme, “Marketing & Management in the Age of Digital Fashion Transformation.”

Digital transformation is fundamentally reshaping not only the operational facets of fashion businesses but also the way consumers engage with and immerse themselves in the fashion world. This monumental shift underscores the pivotal role of digital technology in the ever-evolving landscape of fashion marketing and management. We are thrilled to announce that several esteemed journals have expressed keen interest in publishing the conference’s best papers. These opportunities will empower you to share your research and insights with a global audience, thereby making substantial contributions to the advancement of fashion marketing and management scholarship.

I want to express my heartfelt gratitude to Professors Kim and Ko and the GAMMA organization, our sponsors, and partners for their unwavering support in making this event possible. I eagerly anticipate the opportunity to welcome you to Milan for the 2024 GFMC.

Warm regards,

Hye-Young Kim, Ph.D.

Co-Chair, 2024 Global Fashion Management Conference at Milan

Professor and Director, Center for Retail Design and Innovation (CRDI)

College of Design, University of Minnesota, USA