From the Conference Co-Chair

Dear colleagues,

I am delighted to be a co-chair for the 2024 Global Fashion Management Conference (GFMC) and sincerely invite you to attend the 2024 GFMC that, for the first time, will be held in the Italian city of fashion, design, and innovation: Milan.

The 2024 GFMC at Milan will be held at the University of Milan July 11-14, 2023. Milan is a dynamic, culturally advanced, and technological city to visit, known worldwide for its fashion and design innovation and style. Therefore, the theme for the 2024 GFMC mirrors this beautiful and disruptive city by linking fashion to new technologies and marketing digitalization: ‘Marketing & Management in the Age of the Digital Fashion Transformation’. So, the 2024 GFMC in Milan is an excellent opportunity to meet business practitioners and academics in fashion, marketing, and management to present and discuss new trends, ideas, and concepts.

Diverse academic international journals proposed special issues and sections to publish the best papers: International Journal of Advertising, Asia Pacific Journal of Marketing & Logistics, and others.

We will have a vibrant, interactive, and fruitful conference thanks to the GAMMA organization.

I look forward to welcoming you to the 2024 GFMC.

Lamberto Zollo

Conference Co-Chair of 2024 GFMC at Milan

Professor of Digital Marketing and Innovation

Department of Economics, Management and Quantitative Methods

University of Milan